WE ARE THE BLOCK

JENISE “PARADISE” SANDERS

In the vibrant world of music promotion, one name stands out—Jenise Sanders, widely known as Paradise. Hailing from Munster, Indiana, Jenise built her brand by working with some of the biggest names in the music industry. She has had the privilege of working with artists such as Freddie Gibbs, Trina, G Herbo, Slim 400, and more. With an illustrious career spanning over a decade, Paradise has become synonymous with successful event management and promotion. Paradise’s impressive portfolio of collaborations reads like a who’s who of the music industry.  Her ability to connect with artists and create memorable events has solidified her reputation as a promoter who consistently delivers exceptional results. 

 Paradise developed a passion for music at an early age, which lead to the woman she is today. Unforeseen of her future, her decisions lead her on a path to becoming one of the most sought-after promoters in the industry. Paradise’s dedication to her craft is matched with the love that is shared within her family. She is a proud mother of two children, both of whom have chosen to serve their country in the military. Their commitment to protecting the nation has undoubtedly inspired Paradise to pursue her dreams relentlessly. 

In 2010, Paradise embarked on her promotional journey, establishing Paradise Promotions. Initially based in Munster, her company quickly gained recognition for its impeccable event management and top-notch artist collaborations. Paradise’s unwavering devotion pursued her ability to curate extraordinary experiences, catching the attention of music industry professionals. Seeking new horizons and fresh opportunities, Paradise made the bold decision to relocate her company to Houston, Texas. The vibrant and diverse music scene in the city provided the perfect backdrop for Paradise Promotions to flourish. Jenise found herself being the head of Coalition DJ’S Houston  a well-deserved title for a woman of many talents. With a new base of operations, she continued to host a series of remarkable events that drew crowds from far and wide.

DREW DUNCAN

Drew Duncan is an award winning sports journalist. He has marks in T.V, radio, personality, research, and writing. Fired Up is geared towards sports fans who are tired of cookie cutter type shows that insult your intelligence. His adult content, pull no punches style- isn’t meant to trigger! Instead, it’s designed to create thought provoking information that stirs great conversations!

PHILLIP “DJ DR. PHILGOOD” WILCHER

“From the block.” To summarize, this is what Block 50 Global Radio stands for and represents. Block 50 was founded on the principle of understanding the grind and hustle that it takes to make it in this world. No matter what part of the globe you reside, hard work, persistence, patience, and the ability to go get it is what separates the success from the failure. We here at Block 50 Global Radio understand that mentality; what it means to hustle the block and get it out the mud.

Founded in 2023, the owner/CEO of Block 50 Global Radio, Phillip “DJ Dr. PhilGood” Wilcher, noticed a monumental shift in the landscape of music creators and “the industry.” Post COVID-19, there seemed to be a disconnect between the independent artists’ need for radio and radios’ inflated ego. Hearing the grumblings of both sides, watching the rise of the “social media artist” and witnessing the finesse job being done by radio stations small and big, Dr. PhilGood found a solution. Solutions that would mend the bridge between artist and radio. A solution that illuminated the interdependent relationship that exists amongst the two entities. A fix that would be mutually beneficial to both parties. With this in mind, the solution is Block 50 Global Radio. Phillip wants to show that there is real support for the independent artists on radio.

Phillip has been a part of the music industry as a DJ for over 20 years. In that time, he has amassed a large amount of knowledge and insight. Having DJ-ed for acts like Lil Webbie, DJ Unk, E-40, Soulja Boy and more, Phillip has an up-close look at how the industry morphs and changes. From 24/7 accessibility (social media) to the rise (and fall) of the Soundcloud rapper, Phillip has had an opportunity to speak to artists, managers, A&Rs, label executives and radio personalities alike to gather insight to how the industry looks now and what it will look like in the future. 

Looking to put that wealth of knowledge and wisdom to use, Phillip launched Block 50 Global Radio. His mission: to give artists a fair chance to break into the industry and repair the relationship between artists and radio. To accentuate the point that, above all, notoriety starts on the block.